For Easter 2023, Tesco needed to maintain market share across categories. Our overarching campaign creative idea was all about hunting for Easter value by finding a hidden Easter egg in the supermarket’s famous logo. These were hidden throughout the UK from store signage to OOH to press and digital. 

We know the love for ‘big Tesco’ on social, we also figured a ‘big Tesco’ would have more Tesco logos than anywhere else and we’ve had huge success with previous live stream events; this was our fourth with us entertaining over 4 million people across past livestreams that featured races, musical chairs and a gameshow. This time we asked the public to help our hosts to find hidden Easter egg logos in a big Tesco and win a prize if they do.

Live April 2, 2023

• Trended organically on Twitter (ahead of Wrestlemania)

• 806k people joined in

• Engagement rate 95x higher than benchmark

This was the first time we broadcast live from a real store. Which made this the biggest live production ever for Tesco.  Operationally and technically it was a big undertaking but lots of fun.

Creative: Gabs Old.