Tesco’s March ‘23 Clubcard Prices burst was all about improving value perception scores – ultimately to increase Clubcard basket penetration and drive Clubcard app (rather than card) usage.

Built on the insight that people love a good “what ___ are you” filter on social, we worked with Meta, Snapchat, and TikTok to create the first-ever cross-platform filter – giving people a chance to finally find out what Clubcard Deal they are.

LIve from March 6 to 19, 2023

More people used this filter and posted content to TikTok than entered The Voice Of The Checkout. Mad.

• Tesco’s most successful UGC competition

• Significant increase in ad recall and awareness across Meta, Snap and TikTok as measured through brand lift studies