Launching the new Premium Meal Deal, with some premium people.

To help drive quality perceptions, Tesco introduced a Premium Meal Deal option. To drive consideration of this new option (without detracting attention from our core Tesco Meal Deal offering), we enlisted the help of Nearlyweds podcasters Jamie Laing and Sophie Habbo.

They’re known for pranking each other, and Jamie is quite self-aware of his “posh” persona. Essentially, Jamie pranks Sophie into thinking they’re going out for a fancy meal – but it turns out that it’s the enjoy the new Tesco Premium Meal Deal.

Live March 9 to 22, 2022.

• 6.7m TikTok views

• Ad Recall saw an impressive lift of 10%, showing that the campaign was memorable and successfully engaged its audience