I had just joined BBH there was this great idea to give the public the chance to choose between a huge discount on Skips or Frazzles. It just needed someone on the inside to get it over the line. While it was a creatively easy task, operationally Tesco helped bring suppliers onboard and roll the winning discount across the nation.

The public could choose Skips or Frazzles in a series of social polls across Instagram, Twitter & Facebook. With Skips just nudging it with 53% of the vote. Two days after the winner was decided, Skips went on offer at Tesco.

• 455K votes cast in total

• Skips sold out in 4 days

• Facebook showcased the campaign at Cannes in 2020 as a best in class example of brands using Instagram

• Saw Tesco’s highest-ever-recorded campaign ROI of £1 : £3.10

• Improved Tesco’s Brand Image, including +19% in “Tesco has price reductions on products that matter to me”

• Marketing Week Masters (now Awards) – Social Media (2020)

• Marketing Week Masters (now Awards) – Multichannel (2020)

• TwitterPro awards (2019)