To announce Tesco’s Valentine’s Day dine-in offer, we went to the place where modern love is defined: social.

Taking the ‘soft launch’ and ‘hard launch’ lingo of relationships and the insight that we knew couples often have a date in a Big Tesco.

We soft launched the dine in offer and, working with @LoveOfHuns we found couples who wanted to be hard launched in the biggest way possible - by projecting them onto the side of a Big Tesco and sharing it on Instagram and TikTok.

• 1,600 couples asked to be hard launched on a Big Tesco