The Easter market is cluttered and hard to get cut through.

So we faked a customer getting a Tesco delivery from a pedantic colleague that just happened to be caught on the doorbell camera. We posted the footage and let people argue it out in the comments.

The colleague was the protector of the new Finest Tesco Easter Eggs, where he cannot leave them in homes with kids as they won’t appreciate the quality of the eggs. We even gave him an official personal policy.

Don’t waste them on kids!

• 12 million organic views across socials

Thanks to creatives George Robb and Holly Hunter for the brilliant idea, some agile production by the BBH Makers team we managed to capture this in one take.