Clubcard Prices is Tesco’s most famous and popular value vehicle. It leans heavily into its iconic ‘Clubcard Accepted’ heritage, along with the track I’ve Got the Power’.  

Above-the-line advertising focused on ‘The Power to lower prices’ with recent campaigns focusing on the feeling of the power to lower prices. Tesco wanted to capture this feeling in a TikTok way that would drive positive conversation.

Rylan - Checkout, Jul 2023

In July 2023 we put Rylan into a checkout and had him surprise shoppers in-store.

• This resulted in Tescos highest ever ad-recall rate

Rylan - CapCut, Feb 2024 

In February 2024 we leaned into memes and the feeling of The Power in-store.

• We created the first branded CapCut template featuring Rylan

• 28 million views and a significant increase in ad recall

• VTR surpassed benchmarks by 200%

Rylan - Ices, Aug 2024

In July 2024 we leaned into value conversations around summer, we had Rylan serve up ice cream to 8 year old Marnie, who became famous for her video about £9 for two ice creams.

• 16 million views and loads of comments asking us to do it for real