We were asked to celebrate 30 years of Clubcard by putting a focus on the Reward Partners that make the loyalty offering such great value. Most people are ware of Clubcard Prices and Points but less aware of the many reward partners that offer discounts through Clubcard.

30 competitions, each heroing one partner, 30 prizes, from trips to Vietnam to bedazzle Tesco merch to Thorpe Park annual passes.

We leveraged TikTok’s love of nostalgia through 30 years through a tight shoot and design schedule, to ensure each asset looked different to the last. We liaised with Tesco, the rewards team and partners to deliver a hugely successful campaign.

• 23 million impressions

• 26k entries

• Benchmarks surpassed by 400%